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Business Preparation Guide for Chinese Lunar New Year
Feb 02 , 2026
The Critical Procurement Window Before the Festival: Why You Must Act Now
Logistical Factors: During the Lunar New Year period, major Chinese ports, freight companies, and domestic logistics networks will experience significantly strained capacity. Booking international sea and air freight will become difficult, potentially more costly, and delivery timelines cannot be guaranteed.

Demand Surge: The Lunar New Year period is a traditional peak consumption season in Asian markets, with increased purchasing by end consumers. For retailers and distributors, sufficient inventory is fundamental to capitalizing on holiday sales opportunities and meeting customer demand.

Cost & Planning Strategy: Many Chinese manufacturers offer their final annual promotions and cooperative terms before the New Year holiday. Placing orders early to lock in prices and production capacity is a key strategy for optimizing annual procurement costs and ensuring stable supply for the first quarter.

Scientifically Estimating Your Safety Inventory Levels
We recommend estimating your festive season inventory needs based on your target market's sales data, with reference to typical daily diaper consumption patterns for infants in China:

Basic Calculation Formula:
Recommended Order Quantity = Your Estimated Average Daily Market Sales × Festival Impact Period (suggest at least 60 days) × Safety Factor (1.2-1.5)

Product Planning Reference by Size Stage:

Small Sizes (e.g., NB/S/M): Recommend conservative estimation. Due to rapid growth in early infancy, these sizes have a shorter usage cycle, and excess inventory may lead to overstock.

Medium & Large Sizes (e.g., L/XL/XXL): Can be considered a focus for stock preparation. These sizes have a longer usage cycle and relatively stable demand, often being the main drivers of sales during the festive period.

Training Pants/Pull-Ups: Demand for this category grows as infants develop. Consider allocating an appropriate proportion in your inventory mix.

Core Recommendation: To ensure an uninterrupted supply chain before and after the Lunar New Year, we recommend preparing inventory covering at least 60 to 90 days of sales for your channels.

Pre-Holiday Stocking Checklist for International Buyers
Review Current Inventory: Immediately audit the diaper stock in your warehouses and in transit. Identify gaps in each size to avoid duplicate or missed orders.

Allow for Growth Space: When placing orders, consider appropriately increasing quantities for your faster-selling medium and large sizes to accommodate potential sales growth.

Optimize Warehousing & Logistics: Communicate with your logistics providers in advance to book freight space for the period around the Lunar New Year. Upon arrival, store goods in a dry environment to prevent moisture from affecting product quality.

Retain Documentation: Safely keep all purchase orders, contracts, and communication records. Ensure information is clear and traceable for efficient handling of any subsequent issues.

Happy Baby Product Series: Solutions for Diverse Market Needs
To assist you in better preparing stock for your market, here is an overview of our core series features for your reference when selecting your procurement mix:

1. Oxygen Series
This series focuses on the soothing and caring experience. It incorporates natural citronella essence, designed to help soothe skin. The specially designed Enhanced Night Version features added leak-proof barriers to effectively reduce leakage and ensure long-lasting dryness, suitable for markets with higher product demands.

2. Forest Window Series
This series emphasizes ultimate breathability and natural inspiration. Its breathability and design philosophy suit families concerned about product airiness, comfort, and aesthetic appeal. This series can effectively meet consumer expectations for both product quality and visual appeal during the festive season.

3. Panda Series Portable Pack
This series is the ideal choice for travel and convenience. Made with gentle, skin-friendly low-acidic materials, it helps maintain a balanced skin environment for babies. The independent portable packaging is not only hygienic and convenient but also saves retail shelf space. It is a favored product for parents on the go during the holidays and is suitable for promotions or travel sets.

We recommend selecting a mix of these series based on your target market's consumption preferences to comprehensively cover the needs of different customers.
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